Sedlak Congratulates DSW for Topping Total Retail’s Top 100 Omni-Channel Retailers Ranking

Sedlak congratulates branded footwear and accessories retailer DSW for earning a top spot in Total Retail’s inaugural ranking of 100 publicly traded retailers based on their omnichannel capabilities.

[From Total Retail]

DSW received the top possible score (100) across the seven criteria — buy online, pick up in-store; search in-store products online; shared cart; loyalty points earned/redeemed across channels; return products across channels; three or more channels available for customer service; and pricing consistency across channels.

DSW leverages its 500-plus brick-and-mortar stores, e-commerce site, and mobile properties ( site and app) to provide a seamless browsing and buying experience for its customers. To help it accomplish that goal, DSW recently upgraded its e-commerce platform to unleash powerful capabilities in search and personalization. Furthermore, DSW has implemented buy online, pick up in-store; ship-from-store capability that has transformed its stores into fulfillment centers with significant proximity to millions of its loyalty program customers; and launched a new in-store mobile application, which enables customers to view redeemable loyalty points, wish lists and personalized offers, as well as check out quickly at any point within the store.

Read the entire article here.

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