Sedlak congratulates branded footwear and accessories retailer DSW for earning a top spot in Total Retail’s inaugural ranking of 100 publicly traded retailers based on their omnichannel capabilities.
[From Total Retail]
DSW received the top possible score (100) across the seven criteria — buy online, pick up in-store; search in-store products online; shared cart; loyalty points earned/redeemed across channels; return products across channels; three or more channels available for customer service; and pricing consistency across channels.
DSW leverages its 500-plus brick-and-mortar stores, e-commerce site, and mobile properties (m.dot site and app) to provide a seamless browsing and buying experience for its customers. To help it accomplish that goal, DSW recently upgraded its e-commerce platform to unleash powerful capabilities in search and personalization. Furthermore, DSW has implemented buy online, pick up in-store; ship-from-store capability that has transformed its stores into fulfillment centers with significant proximity to millions of its loyalty program customers; and launched a new in-store mobile application, which enables customers to view redeemable loyalty points, wish lists and personalized offers, as well as check out quickly at any point within the store.