[From Internet Retailer]
Amazon.com Inc.’s rollout of its Amazon Key smart-home system, which allows it to deliver packages to Prime customers even when they’re not home, is yet another step ahead for Amazon.
“Convenience is starting to drive the market rather than pricing,” says Jeff Mueller, vice president at supply chain consultancy Sedlak Management Consultants Inc. “Other retailers need to find a way to get on board—perhaps not to the extent of app-driven security cameras and door locks, but whatever ways [they] can to make it easier for customers. There are too many choices on the market today, and if you don’t make it easy and super convenient, your customers can readily order from someone else who will.”
Amazon focuses on the convenience aspect of the Key system. The site description about the service tells shoppers how they can “schedule permanent access for your family members or give temporary access to recurring visitors like dog walkers, house cleaners, or out-of-town guests.”
“What’s intriguing is the way Amazon is marketing the technology for additional uses, such as professional services and personal access,” he says. “It creates immediate demand for something you perhaps never knew you needed. We may eventually find Amazon cameras everywhere as a result.”